Behind the scenes of the Application Engineer Team

Fabio, Marco, Lorenzo, and Helge are the heart of SIAT’s Application Engi­neer Team.

Every day, they turn com­plex challenges into con­crete solutions, ensuring that our products always meet customers’ needs.

Let’s discover together what they do and the ad­ded value they bring to the company.

Can you describe your role as an Application Engineer at SIAT and what you speci­fically work on? “Our team analyzes cu­stomer requests and de­signs customized packa­ging solutions, both with stand-alone machines and fully automated lines integrated with robots and AGVs. We assess te­chnical feasibility, define optimal configurations, and prepare complete proposals, ensuring that each solution is effecti­ve, implementable, and competitive. We work closely with the sales, pro­duction, and technical de­velopment departments to ensure that our proposals align with customer needs and SIAT’s quality stan­dards.”

How does your work direct­ly contribute to the com­pany’s projects or clients? “Our work enables clients to obtain efficient, reliable, and tailor-made packa­ging solutions, optimizing time, costs, and opera­tional safety. By careful­ly analyzing requests, we propose the most suitable machines and/or lines, manage technical feasibi­lity, and ensure a smooth process from the first con­tact to the customer’s or­der. In this way, we direct­ly support the success of SIAT’s projects and client satisfaction, minimizing any possibility of errors or missing information.”

Which aspects of your work have the greatest impact on the company’s success? “The greatest impact co­mes from our ability to turn complex requests into concrete, effective, and feasible solutions. By proposing optimal confi­gurations, we reduce risks, errors, and consequently extra costs, contributing to SIAT’s reputation as a reliable supplier. This sup­ports business growth and customer loyalty. Not to mention the ac­quisition of new strategic clients for SIAT’s future, by offering innovative so­lutions that were not pre­viously considered.”

From left: Lorenzo Moroni, Marco Carrus, Fabio Zanzi

Which tools, software, or technologies do you use most often to carry out your projects? “We use 2D CAD software to design machines and lines, along with other de­dicated systems. We also have tools for cost estima­tion, allowing us to propo­se complete and accu­rate solutions, as well as tools for communication with the various internal teams. Not to mention re­porting and ticketing tools to keep track of all inco­ming requests.”

Can you give some exam­ples of recent projects you’ve worked on and the results achieved? “One of the most comple­te and interesting projects we’ve worked on recent­ly involves a line that ne­eds to handle almost the entire packaging pro­cess, from box formation to palletization and wrap­ping of the finished pallet, all in automatic mode. We are currently still in the proposal phase and kee­ping our fingers crossed in the hope of winning the project, but we are exci­ted about the technical challenge and the oppor­tunities it presents.”

Helge Ott

What problems do you solve for your clients? “We help clients address issues of inefficiency, ope­rational errors, handling large volumes, and inte­grating different machi­nes. We offer tailor-made solutions for non-standard boxes and packaging, optimize production flows, reduce manual la­bor, and integrate auto­mated systems such as robots and AGVs, making the packaging process more reliable, safe, and efficient. We provide so­lutions that standard ma­chine configurations alo­ne would not be able to handle.”

How does your work help innovate or make SIAT’s products more efficient? “The team identifies spe­cific customer needs that standard machines cannot meet. We pro­pose customized lines, robotic integrations, and automation, contributing to the development of new functionalities and the optimization of pro­duction processes. This allows SIAT to expand its product portfolio, increa­se client efficiency, main­tain a competitive edge in the global market, and develop an ever-growing network of partners to col­laborate and grow with.”

What are the main chal­lenges you face in your work, and how do you overcome them? “The main challenges in­clude handling complex or non-standard requests and accurately estima­ting costs and timelines. To overcome them, we carefully analyze custo­mer needs, work closely with all departments, use internal tools for accurate time and cost simulation, and propose flexible solu­tions that balance tech­nical feasibility with eco­nomic constraints. Clear communication and te­amwork are key to suc­cess.”

Facing challenges, finding tailor-made solutions, and continuously improving, this is the added value of this team that makes SIAT even stronger.

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Behind the scenes of the Application Engineer Team

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